Sending up a balloon, c.1925

Sending up a balloon to advertise 'Hatamen' cigarettes, c.1925

Sending up a balloon to advertise ‘Hatamen’ cigarettes, c.1925, Palmer collection, Pa01-33

Modern marketing – attracting attention to a product in a new way.  Here in 1925, the British American Tobacco Company are sending up a balloon to advertise ‘Hatamen’ cigarettes (Pa01-33).  The location is not verified, but it may well be near Ichang (Yichang).

The city of Bristol is linked to the history of tobacco in several ways.  Also, this weekend it’s the 34th Bristol International Balloon Fiesta.

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